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JOAQUIN MONTESCLAROS
CREATIVE DIRECTOR 
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The Future of Brand Creativity: Tech-Enabled Storytelling told through Gamification & Entertainment.

Recognition:

MMA Smarties Europe - Kinder Applaydu App - Best Retail Innovation - 
SILVER

MMA SmartiesXGlobal - Kinder Applaydu App - Best Impact Media for Gaming - BRONZE

Moms Choice Awards - Best Video Games for Kids 2024
GOLD

Shorty Impact - Best Cause Youth & Family
WINNER (Best of Show)

Shorty Impact - Best Original Video Game GOLD 

Parent's Pick Awards - Award-Winning Preschool Products for 2024 & Best Educational Products for 2024-25 GOLD


2024 The Drum Awards Festival - Best Digital Experience for FMCG - Kinder - Applaydu App - SILVER

2024 The Drum Awards Festival - Best Mobile App - Kinder - Applaydu App - GOLD

2024 The Drum Awards Festival - Finalist for Best Content - Kinder - Applaydu App - GOLD


(2024) - Global Screening Council - MMA Smarties x Global & North America 



2024 La nuit des Rois - France - in Web3 & Immersive experience - LEGO® Friends: Heartlake Friendship Zone
-
BRONZE

2024 The Drum Awards - AMERICAS - Gaming Category - LEGO® Friends: Heartlake Friendship Zone GOLD

2019 MMA Smarties - Cross Media category: Coca-Cola Uplift – AFF Suzuki Cup Activation using Augmented Reality technology. GOLD

2019 MMA Smarties - Innovation category: Coca-Cola Uplift - AFF Suzuki Cup Activation using Augmented Reality technology. BRONZE

2019 Guinness World Longest Table in Asia - Coca Cola Longest Table Activation Vietnam2019

Spikes Asia - Design, Spatial & Sculptural Exhibitions and Experiences - Redbull Solar Energy Billboard 
FINALIST

2019 Adstar - Redbull Solar Energy Billboard2019 Adstars - Finalist for Design - Redbull Solar Energy Billboard - CRYSTAL for Design

2016 - Kidlat Awards - Entertainment & Leisure - Resorts World Manila 'Cinema Roulette' -
GOLD

2016 - Kidlat Awards Entertainment & Leisure Resorts World Manila 'World Of Luck' Integrated Campaign - GOLD

2016 Adfest - Direct - Resorts World Manila 'Cinema Roulette' - FINALIST

2016 - Adfest - Direct - Resorts World Manila 'World Of Luck' Integrated Campaign - FINALIST
 
2014 - Ads of the world | Part of the Clio network Lexus “Snake” Print Ad Craft Philippines

2012 - DDB Global Awards, Philippine Department of Tourism “Needles” Print ad DM9 JaymeSyfu

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Creativity

for the 

modern

economy

Applaydu App "Part of Family Playtime" KINDER JOY & KINDER SURPRISE

Heartlake Friendship Zone INCLUSIVE METAVERSE FOR KIDS LEGO

Solar Billboard CHARGE AHEAD INTO YOUR DREAM REDBULL

Asia's Longest Table Integrated Campaign COCA COLA

Uplift Augmented Reality Football Cans Coca Cola

WORLD OF LUCK Cinema Roulette RESORTS WORLD CASINO

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