MOUNTAIN VIEW GAMIFIED CITY APP

The Mountain View World (still in Development stage) is something that's close to my heart.

A real-estate client from Egypt (https://mountainviewegypt.com/) approached us if we can create a world that helps their community to connect with each other as well as create an engaging experience to make the wait more meaningful for people who purchased a house in their community.

On top of this, they also challenged us to incorporate the "Science of Happiness" based on a Book that captured their Philosophy (https://jennlim.com/beyondhappiness).

The challenge: How can we create a gamified experience that had Utility for the community, provide fun activities that linked the experience from Digital to Physical, and also, all the game mechanics had to be linked to the Science of Happiness?

The Solution: Mountain View World (Now called The Lighthouse Nation App)
It's a world where you can GROW your PASSIONS, get REWARDED when you CONNECT outside of your circle, and manage your HOME all from one app.

Creative Role:
• I developed and pitched the first concept to client:
- Defined Narrative of the world / Defined the Benefits to client / Produced the Artworks for the initial phase.
- I read the Full book of "Beyond Happiness" to ensure that the solution we created was aligned with the actual "Science of Happiness"
- The result, we locked in the pitch to convert into a win to start the development.

MKTG Creative Role:
• Now I'm in the process of developing the Marketing Assets and coordinating the internal process process between MKTG Creative and Production team
• Provided Key benchmarks and kick off Process from start to completion with macro plan
• Static Scope of work: Logo, Screenshot, and Poster