RESORTS WORLD MANILA CINEMA ROULETTE BRAND ACTIVATION

Cinema Roulette was the first project that helped my work get visibility in the region, which is why it's meaningful to me and I still hold it as one of the work that made me who I am.

To start, we wanted to promote Resorts World Manila as the "Luckiest Place" on the planet, where you can ride an escalator (get luck), watch a move (get lucky), and anywhere in the complex is lucky.

The campaign was much larger however I want to showcase this case study because I designed a Cinema to look like a Roulette table:
• Seats are numbered and colored with Red and Black
• I designed a digital Roulette table that was spun every time a movie started
• The person sitting on the lucky seat number won a prize.

• Creative Role:
- designed the Cinema, sold and pitched the concept to the client, worked with stage designers to ensure the cinema did not look cheap, Filmed the activation in real time as a LIVE activation, and wrote the Script for the Cannes Video an shot all the footage and edited it with a video team.
Creative recognition:
AWARDS:
1. Gold in Entertainment & Leisure - Resorts World Manila 'Cinema Roulette' - Kidlat Awards 2016
2. Bronze in Entertainment & Leisure Resorts World Manila 'World Of Luck' Integrated Campaign - Kidlat Awards 2016
3. Finalist in Direct - Resorts World Manila 'Cinema Roulette' -Adfest 2016
4. Finalist in Direct - Resorts World Manila 'World Of Luck' Integrated Campaign - Adfest 2016