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COCA COLA INTEGRATED CAMPAIGN
Integrated Campaign
Video, Static, Packaging Design, AR, Out of Home, Case Study video
Role
• Creative Vision
• Packaging Design for Limited Edition Coke 'TET' Cans
• Concept and executive for Static, Digital, Video, On-Ground Activation, AR
• Art head
The biggest campaign in Vietnam, the Coca-cola Tet 2020.
Involved a Longest Table Film, Longest Table KV, and Asia's Longest Table event. We also had a Coke Hub that was only accessible through the can. This hub provided more connections through E-Cards and sharable playlists.
Our Coke Tet campaign was the top performing Ad for Tet for 2020 for TV and 2nd best performing digital ad during this period.
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