REDBULL INTEGRATED CAMPAIGN

My work for Red Bull is still one of my favorite Integrated campaigns I worked on in 2017.
Integrated campaign based on a Platform of Idea called "Charge Ahead Into your Dream" to reflect the Start-up Culture in Vietnam.

Below is a summary of the integrated work:
FILM GARAGE 90's : A story about a guy who is fueled to reach his dream by starting his motorcycle shop, the cutting style of Gritty video was referenced from "Requiem for A Dream" film.

FILM DIRECTOR'S CUT 90's: The Director's cut is my best film, I worked with a Film Director to re-cut to the film footage and score it with the Voiceover reading a T.S. Elliot poem to bring to life the poem using our the concept we had.

FILM EVEREST 90's: The first campaign was successful, so the next year we filmed the sequel about a true story of a Vietnamese guy climbing mount everest.

DREAM POSTER: The poster shows a life-sized Redbull can propelling the hero into his dream

DREAM START-UP REALITY TV SHOW: I worked on a TV Show (Ala Shark Tank) where people can pitch their Start Up Ideas to Investors and the winner gets produced.

ON-GROUND: LONGEST ZIP LINE
I developed the concept and designed the physical challenge for people ala "Ninja Warrior" and the winner gets a prize.

SOLAR BILLBOARD:
This was my Cannes entry for 2017, we reused RedBull cans and painted them black to create a thermal billboard that powers Football courts that have no light source in Vietnam.

Creative recognition for the Solar Billboard:
Spikes Asia 2019 - Shortlist for Design, Spatial & Sculptural Exhibitions and Experiences
Adstar 2019 - Crystal for Design
Adstars 2019 - Finalist for Design

Creative Recognition for the Charge Ahead into your Dream films:
• 20M views for the video